0 98

….Limited Edition Drop: Iconic Varsity-Inspired Fashion Meets Timeless NBA Spirit


Friday, 21st June 2024- Hennessy in collaboration with Mitchell & Ness have released a stunning limited-edition capsule collection celebrating their enduring love for basketball culture both on and off the court. This collection epitomizes Hennessy’s commitment to cultural innovation and the NBA’s timeless spirit, following their successful global marketing partnership.


Drawing inspiration from nostalgic varsity designs, this exclusive collection honors the vibrant energy of fan culture and previous iconic releases. Featuring the signature Mitchell & Ness style that merges sports with nostalgia, the collection boasts six standout pieces: a satin jacket, shorts, a jersey, a belt bag, a black tee, and a hoodie. Each piece is designed in sleek shades of grey accented with striking lime green trim, embodying both sophistication and bold creativity.


The Hennessy x Mitchell & Ness collection is a testament to both brands’ dedication to quality and cultural impact. It stands as a celebration of basketball’s influence on fashion and streetwear, making it a coveted addition to any wardrobe.


Laurent Boillot, President and CEO of Hennessy, expressed his enthusiasm: “We’re thrilled to launch this collection with Mitchell & Ness. Our shared passion for basketball culture is evident in every design detail. This collection, along with our limited-edition bottles of VS and VSOP, symbolizes our ongoing partnership with the NBA, capturing the excitement that the league brings both on and off the court.”


Echoing this sentiment, Eli Kumekpor, CEO of Mitchell & Ness, added: “Continuing our partnership with Hennessy reunites two brands rich in heritage and cultural significance. This collaboration celebrates our legacies and our commitment to timeless craftsmanship and excellence.”


The new collection is now available for purchase at select retail outlets and online at Mitchell & Ness’s e-commerce platform (www.mitchellandness.com) and NBAStore.com. Priced between $55 and $195, these limited pieces are set to become must-haves for sports and fashion enthusiasts alike.







Founded on Richard Hennessy’s pioneering spirit and with a legacy of over 250 years, the brand spans over 160 countries, but remains rooted in the Charente region in France. Beyond its iconic cognacs, Hennessy embraces cultural collaborations, evidenced through its many partnerships with visionary artists from around the world. Over the years, Hennessy has worked with cultural icons in design, art, fashion and music to celebrate a diverse range of creativity to reflect the multi-faceted nature of the brand and to bring to life Hennessy cognac’s versatility.


For further information, services and collaboration details, please visit Hennessy.com or follow @Hennessy on Instagram.




Founded as a golf and tennis company in 1904, Mitchell & Ness Sporting Goods provided onfield uniforms to the Philadelphia Eagles, Athletics, and Phillies as early as 1933. The Mitchell & Ness Nostalgia Company was created in the 1980’s based on the idea to resurrect authentic jerseys significant to sports history. As the pioneer in this field, Mitchell & Ness is known worldwide for its authentic classic jerseys. The company holds licenses from the MLB, NBA, NFL, NHL, NCAA and MLS to produce premium apparel and headwear. Mitchell & Ness is expanding their reach with fashion related apparel and headwear by strategically teaming up with likeminded brands, producing top collaborations for the fashion and sports consumer, along with the re-launch of Hood Rubber Co., one of the first athletic shoe developers of the 20th century. Headquartered in Philadelphia, PA, Mitchell & Ness has been “Defining Authentic” for over 100 years. For more information on Mitchell & Ness, visit www.mitchellandness.com.



The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms.  NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.







0 0 votes
Article Rating
Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x