In furtherance of its efforts towards promoting Positive Drinking and propagating the message of moderation, Guinness Nigeria a subsidiary of Diageo Plc and the foremost total beverage alcohol company in Nigeria, officially unveiled at a formal ceremony in Lagos, ‘The Wrong Side of the Road’, a short, authentic, and immersive E-Learning module targeted at reducing alcohol-related harm on Nigerian roads.
This module, aimed at changing attitudes towards drink-driving for better road safety, allows users to have interactive and impactful conversations with real drink-drivers who are suffering the consequences of the wrong choice they made to drink and drive.
The Managing Director, Guinness Nigeria Plc, Baker Magunda noted at the unveiling ceremony that the organisation remains committed in its drive towards ensuring responsible consumption of alcohol and will therefore be pushing the campaign against drinking and driving far and wide to ensure more people are made aware of the dangers of driving while impaired by alcohol.
According to him; “We are excited to be collaborating once again with the Federal Road Safety Corps (FRSC) in ensuring that we spread the message against drinking and driving across the country and also changing the perceptions of people that it is socially acceptable to drink little and drive.
“We want to also continue to echo the message that drinking and driving is dangerous, not just for the consumers but also other innocent road users.”
