…continued
...Essence and Flaws counts
I am ‘Tifeh
Age: 20-25
Location: Abeokuta
Brand choice: Pasta
Preferred Brand: Golden Penny
Brand visibility: Good marketing
Brand score: 70%
Preferred Advertisement style: Electronic
I am Lanre
Age: 20-25
Location: Abeokuta north
Brand choice: Noodles
Preferred Brand: Indomie
Brand visibility: High
Brand score: 75%
Preferred Advertisement style: Online
I am Teniola
Age: 21-30
Location: Ipaja Lagos
Brand choice: Pasta packs a bigger punch
Preferred Brand: Dangote pasta
Brand visibility: Dangote products are well known
Advice: More for less
Brand score: 80%
Preferred Advertisement style: Electronics (TV/Radio)
I am Huwak
Age: 21-30
Location: Ibadan
Brand choice: Pasta, it’s more delicious and it’s easy to cook
Preferred Brand: Golden Penny
Brand visibility: It’s fair
Brand score: 90%
Advice: Brand should make colourful pastas available and also reduce the price a bit
Preferred Advertisement style: Electronical
I am Oyin
Age: 20 – 25
Location: Abk
Brand choice: Pasta, I don’t like noodles
Preferred Brand:nil
Brand visibility:nil
Brand score: nil
Preferred Advertisement style: nil
I am Hibee
Age: 20 – 25
Location: Lagos
Brand choice: Pasta
Preferred Brand: Power pasta
Brand visibility: Low
Brand score: 60%
Preferred Advertisement style: Electronics
I am Lade
Age: 15 – 20
Location: Lagos
Brand choice: I prefer pasta because it’s more Versatile.
Preferred Brand: Golden Penny
Brand visibility: Good
Brand score: 81%
Advice: More pasta adverts on tv and sponsored programmes(e.g bigi drinks sponsoring Nigerian idol)
Preferred Advertisement style: Sponsored adverts, Electronics
I am Huwak
Age: 21-30
Location: Ibadan
Brand choice: Pasta, it’s easy to cook
Preferred Brand: Golden Penny
Brand visibility: It’s fair
Brand score: 90%
Preferred Advertisement style: Electronical
I am Odeyemi
Age: 15 – 20
Location: Ogun State
Brand choice: Pasta is more filling than noodles
Preferred Brand: Golden Penny
Brand visibility: visible
Advice: Work on the price
Brand score: 80%
Preferred Advertisement style: Online, Electronics
I am Emma
Age: 21 – 30
Location: Lagos, Nigeria
Brand choice: Noodles, I prefer it because it’s easier to prepare
Preferred Brand: Indomie, it’s the one I’ve always bought for many years
Brand visibility: Extremely good, everyone knows their product
Brand score: 90%
Advice: None really, Indomie already has a lot of good marketing
Preferred Advertisement style: Online, Electronics, Billboards, Conventional adverts.
To this end, you can join us next week as we continue the part II of “Noodles & Pasta”, we invite you to follow us on our social handles and send comments, contributions, suggestion to our email..
Facebook: @Cherryl Media
Twitter: @cherrylworld
Instagram: #cherryl media
…up next is part III and Beverages, be part of our progress.
We build your brand essence!