Adidas

Adidas said Tuesday that Bjorn Gulden, chief of rival outfitter Puma, would take over as its Chief Executive Officer as the German sportswear giant seeks to emerge from months of turbulence. Gulden will take on the role from January next…

An American rapper and fashion designer, Kanye Omari West, popularly known as Kanye West or Ye, has lost $2 billion in 24 hours after several brands cut ties with him over anti-Semitic comments. This is coming less than 48 hours after an…

American rapper and fashion mogul Kanye West has officially lost his billionaire status following the end of Adidas and other major deals. Kanye, who claimed “I can say antisemitic and Adidas cannot drop me” on the Drink Champs show,…

German sportswear giant Adidas put its partnership with Kanye West under review Friday after the US rap star triggered a furore by wearing a “White Lives Matter” T-shirt at Paris Fashion Week. “We have taken the decision to place the…