In an impressive showcase of marketing expertise and a dedicated drive to enhance brand visibility, the Lagos State Signage and Advertisement Agency (LASAA) has embarked on a two-day grand roadshow across the Lagos metropolis.
Speaking on the roadshow, Prince Fatiu Akiolu, the Managing Director of LASAA said the strategic initiative aims to raise public awareness about the imperative of obtaining a permit for branded vehicles in line with the recently launched Y2024 Mobile Advert Permit.
In his words, “Our innovative approach seeks to establish a profound connection between LASAA and our esteemed clients throughout Lagos State. This roadshow enables us to bring our products directly to the streets while encouraging corporate organisations and individuals to register for the Y2024 mobile advert permit.”
Featuring LASAA’s management team and staff members, Prince Akiolu averred that the roadshow is designed to actively engage the public, offering live demonstrations of the registration processes in order to leave a lasting business impression and cultivate stronger ties with the audience.
Emphasising the power of personal connections, he highlighted the significance of the roadshow in generating increased revenue for the Lagos State Government and anticipating heightened compliance from clients.
The LASAA Boss said, “The roadshow aims to fortify brand awareness for the Agency and establish direct connections with our clients. We also aspire for LASAA to become a household name in Lagos, making compliance with signage and mobile advert registration effortless. By fostering this visibility, we aim to seamlessly integrate into the business environment, ensuring widespread recognition and cooperation from Lagosians.”