The popular Apps and games company, has currently showed off a new mixed reality headset in years called Apple Vision Pro, which it promises to be its biggest and riskiest new hardware launch in years.
According to the Apple Ceo, Tim Cook, “the device is the first product you look through not at”.
This he shared that enjoying the Apple effect as Unity’s stock climbed more than 17% on Monday after the announcement that the apps and games on its platform will gain full access to VisionOS features.
He said, “We know there is a community of developers who have been building incredible 3D apps for years,” Apple’s Susan Prescott said at the event Monday,” adding that “Unity-based games and apps can gain full access to VisionOS features such as Passthrough, high-resolution rendering and native gestures.”
Apple’s stock, meanwhile, closed 0.76% lower and Apple shares climbed to a record intra-day level but fell short of closing at an all-time high on Monday after the company unveiled a new headset at its annual developer event.
Shares of the iPhone maker closed down 0.76% at $179.58 on Monday after climbing to $184.95 at its high. The stock was on track to end the trading session above its record close of $182.01 in January 2022. Still, Apple stock is up 38% for the year.
Meanwhile, shares of Unity Software climbed 17.2% after Apple said that its working with the company for its Vision Pro release
Vision Pro, Apple’s new VR/AR headset, will work with a slate of apps that the company mentioned Monday.
A large number of iPad and iPhone apps will be available on Vision Pro at launch, Apple said. For example, Users could fire up Adobe Lightroom and edit photos using just their eyes and hands.
Apple’s own Reality Composer Pro is a new app that makes it easy to assemble complex scenes with realistic objects.
Several popular apps and games from the platform Unity will gain full access to VisionOS features, as will productivity apps Microsoft Word, Excel and Teams along with Zoom and Webex by Cisco.
More apps will surely come, as developers can use tools like Swift UI, Reality Kit and others to build new apps for Vision Pro.
Vision Pro will have a brand new app store to download those apps specifically built for VisionOS, as well as compatible iPad and iPhone apps.
However, the Apple’s new Vision Pro AR/VR headset will cost $3,499. That’s more than twice the cost of the most maxed-out iPhone 14 Pro. It even costs more than Apple’s biggest MacBook Pro.
By contrast, its closest competitor, the Meta Quest Pro, costs $999 while Apple said the Vision Pro will go on sale early next year, after developers have time to build apps that work with the system.
(CNN)