Nairobi, 01st April 2024 – Eabl Scotch brand Black & White over the weekend treated Meru residents to a memorable experience of great scotch and live music headlined by celebrated boy band H_Art The Band.
The signature monochromatic affair, which was hosted at Checkmate Lounge in Meru on Saturday 29th March, saw locals turn up to enjoy the playful side of scotch. The event offered a vibrant alternative to the typical whisky experience, proving that Scotch can be both sophisticated and fun.
Upon entry, guests were immersed into the brand with interactive games including Jenga and miniature bowling which set a playful tone, leading into a curated cocktail experience. Attendees savoured signature Black & White cocktails, enjoyed special offers on meal platters and branded merchandise with whisky purchases, and discovered new ways to appreciate the smooth, accessible taste of Black & White.
“Black & White is all about breaking down barriers and making Scotch whisky accessible to everyone,” said George Karume, EABL Shopper Manager Premium Spirits. “We want our consumers to feel empowered to create their own perfect blend of tradition and their own individual expression, adding vibrancy to their everyday moments. This event in Meru was a perfect example of that.”
VJ Kay-gee Karuga kicked off the evening with an electrifying mix of music, setting the stage for the highly anticipated performance by H_Art The Band. The beloved trio captivated the audience with a dynamic setlist, seamlessly blending timeless classics like “Uliza Kiatu” and “El Shaddai” with tracks from their latest album and recent collaborations. The crowd’s enthusiastic singalongs and energetic dancing underscored the band’s enduring popularity and the infectious energy of the night.
VJ Kay-gee Karuga returned to the decks after H_Art The Band’s performance, ensuring the party continued late into the night.
The Black & White Affair in Meru is part of a larger series of events designed to showcase the brand’s commitment to vibrancy, innovation, and a fresh perspective on whisky culture.
Black & White is a classic blend of some of the finest whiskies in Scotland, with a high proportion of quality grain whisky.
Since its inception in 1904, B&W Scotch Whiskey prides itself as a whiskey that is created for everyone to elevate everyday moments.
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