….speaking to the next generation of creatives in Kenya.
The relaunch marks the debut of the “Make It Yours” campaign, inviting the next generation to reimagine their world through creativity and community-driven collaboration.
Nairobi, Kenya, 14th February 2025 – Guinness Smooth, renowned for its silky-smooth taste and rich, delicious flavor, has unveiled a bold and vibrant new look. This relaunch marks the debut of the “Make It Yours” campaign, inviting the next generation to reimagine their world through creativity and community-driven collaboration.
The “Make It Yours” campaign will launch with two dynamic commercials featuring fashion collectives from East and West Africa. Their charismatic and visionary founders, Jomi Bello and Troy, share their personal journeys of reimagination and the role their communities play in co-creating their designs.
While the look has evolved, Guinness Smooth remains the same great-tasting liquid, perfectly balancing roasted barley and sweet malt. Brewed to the highest standards, it delivers a distinctive silky-smooth mouthfeel and signature taste. Compact and stylish, it’s perfect for those seeking a refreshingly different experience and creating unforgettable moments with friends.
“Our new Guinness Smooth look is a celebration of creativity and reimagination, and we’re thrilled to launch it across Kenya with ‘Make It Yours.’ Through this campaign, we want to invite and encourage a new generation of drinkers to enjoy Guinness Smooth and reimagine the world around them,” said Henrietta Reed, Marketing Manager, Guinness.
Now available across the country at popular outlets such as K1 Klubhouse, Bar Next Door, Baniyas Square, The Yacht Lounge, Black Pearl and many more, Guinness Smooth invites you to embrace your ambition, connect with others, and reimagine the world your way.
You can purchase Guinness on ke.thebarENDS
…ENDS…