Guinness Smooth Redefines Self-Expression in Fashion-Forward ‘Make It Yours’ Experience
Nairobi, Kenya – April 25, 2025 – Guinness Smooth celebrated the launch of its vibrant new “Make It Yours” campaign yesterday at Konqa254, inviting the next generation of Guinness drinkers to reimagine their world through creativity, self-expression, and community-inspired collaboration.
Building on the refreshed brand look introduced earlier this year, the event showcased a bold new identity and a fashion-forward take on what it means to truly make it yours—championing individuality and the reimagination of culture through a new lens, The Konqa254 launch event featured captivating fashion presentations by Kenyan designers Martin Emojong and Lucarindii, who reimagined their designs using Guinness Smooth’s distinctive colours and elements.
Emojong, known for blending traditional Kenyan textiles with modern silhouettes, and Lucarindii, recognized for bold, colorful streetwear using sustainable materials, each created striking, reimagined fashion pieces that pushed creative boundaries. Their work brought the “Make It Yours” campaign to life by reinterpreting the brand’s identity through fresh, innovative looks.
Speaking at the launch, Henrietta Reed, Marketing Manager at Guinness, stated, “Nairobi’s vibrant creative scene and its spirit of innovation make it the ideal launchpad for the Guinness Smooth ‘Make It Yours’ campaign. We are thrilled to collaborate with local talent like Luca and Emojong, whose unique perspectives perfectly embody the campaign’s message. ‘Make It Yours’ is an invitation to our consumers to embrace their individuality, connect with their communities, and shape a bolder, more expressive world.”
Attendees were immersed in interactive “Make It Yours” pop-up experiences, including fashion styling, makeup artistry, and nail art stations, providing opportunities to co-create and express their personal style alongside local creatives.
Besides the vibrant immersive brand experiences, the launch pulsed with energy and on-stage action from top entertainment acts including celebrated media personality Azeezah Hashim who was the MC and hit-making music producer Cedo who took guests on a vibrant journey from classic hits to modern bangers.
While the brand packaging and visual identity have evolved, Guinness Smooth retains its signature smooth taste, a perfect balance of roasted barley and sweet malt.
Guinness Smooth is available at popular outlets across the country, including Konqa 254, Enkarre Lounge, Tamasha Eldoret, Geco cafe, and many more. You can also purchase Guinness Smooth on The Bar KE
Guinness Smooth encourages you to embrace your ambition, connect with others, and reimagine the world your way.
About ‘Make it Yours’ campaign
‘Make it Yours’ is a pan African campaign inviting the next generation to re-imagine the world around them through creativity and community inspired collaboration.
About Guinness Smooth
Our pack and visual world may have changed, but Guinness Smooth remains the same great tasting liquid with the perfect balance of roasted barley and sweet malt. Brewed to our highest quality standards to deliver a distinctive taste and flavour.
ENDS