
Lagos, Nigeria β 25 June, 2025 β Irvine Partners (IP) is proud to announce that its CEO, Rachel Irvine, has been named to the prestigious Women in PR 40 over 40 power list in the United Kingdom. This recognition celebrates women in leadership who have demonstrated exceptional leadership, driven change, and championed effective staffing strategies within the industry.
βThis list celebrates the vision and lasting impact of women who continue to lead with purpose,β says Rachel Irvine.

The honour not only spotlights Rachel Irvineβs achievements but also underscores the strategic advantage of Irvine Partnersβ approach to assembling the most effective teams. This emphasis on broad perspectives and a range of experiences has propelled the agency from its South African roots to international acclaim, with wholly owned offices now thriving in the UK, Germany, Kenya, Nigeria and Ghana.
The proudly woman-owned and led agency gets that securing the right talent, regardless of background, is a direct business advantage. Three in every four of its employees are women, with people of colour comprising 60% of its global staff.
IP cultivates a workplace where varied expertise is valued. Its talent strategy allows its teams to bring unique insights to complex client challenges that can only be navigated with a nuanced understanding of audiences across its six regions. IPβs emphasis on its people and culture is crucial to how the agency maintains long-term client relationships with global industry giants such as Google, Spotify, Uber, TikTok and Salesforce.
βGood ideas donβt carry passports,β Irvine adds. βOur global success isnβt just about market expansion; itβs a testament to the power of diverse perspectives and a culture where entrepreneurial spirit thrives, consistent excellence is expected, and everyoneβs potential is actively grown. As weβve grown from Woodstock in Cape Town to Westminster, London, weβve built an environment where every team member is actively coached and cultivated to excel. This ethos isnβt just a moral compass; itβs our strategic asset.β
The Women in PR 40 over 40 power list addresses ageism in the PR industry, a bias that research shows disproportionately affects women from the age of 40 onwards. Rachel Irvineβs inclusion is a strong counter to this trend, highlighting the significant value experienced professionals bring to the industry. βGrumbling about a stacked deck seldom yields results,β advises Irvine.
βIf youβre in a place that doesnβt serve or support you, leave. Back yourself and find your tribe.β
..ENDS.
About Irvine Partners
Irvine Partners is a leading independent creative communications agency, distinguished by its cross-continental footprint. Founded in South Africa in 2010, the agency has since expanded its reach, with offices in the UK and Germany, complementing its African presence across Kenya, Ghana, and Nigeria. The launch of its London office in late 2020 and the Stuttgart office in August 2024 marks Irvine Partnersβ commitment to building strategic European connections that enhance its offering for global clients. With expertise in strategic communication, media relations, creative storytelling, and influencer marketing, Irvine Partners bridges businesses and organisations with new audiences, helping them achieve their communication goals.
To learn more about Irvine Partnersβ commitment to diversity and its global work, visit us on:
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