The management of FrieslandCampina WAMCO Nigeria Plc, manufacturers of Peak Milk, has today realised its mistakes then tenders apology to the Christian Association of Nigeria (CAN) over the published ‘offensive’ Easter advert.
According to the company which earlier used the crucifixion of Jesus Christ as a metaphor to promote Peak Milk on Good Friday has revealed that it has remorsefully pulled down the advert from social media.
Recognising the sensitivity of the advert “considering the sobriety of the season,” adding that it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.”
In the light of it all, the Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, in a letter to the President of CAN, Archbishop Daniel Okoh dated April 10 2023, titled, showed remorse for the highly condemned advert.
The letter titled “Apology for the Good Friday social media post by the Peak Brand”, read in part; “We hereby restate our commitment to our unwavering mission of nurturing Nigeria while maintaining the respect of all religious laws, tenets and guidelines.