The spectacular event which was his birthday celebration also doubled as the unveiling of a new platform under his widely known CREAM platform, called CREAM DE LA CREAM.
Speaking about the platform, D’banj explained what CREAM stands for as well as what CREAM DELA CREAM is all about.
‘CREAM is an acronym that stands for Creative, Reality, Entertainment, Arts and Music. The CREAM platform is a digital platform aka the gateway to a creative hub of Africa. People can upload their content from anywhere in the world and get discovered and now while waiting to be discovered on the CREAM platform for your talent, you have the opportunity to win luxury gift items by participating in the CREAM bid. Every week there are 3 to 4 different categories to bid for. And for the month of June, there is sum of 100 thousand naira to be won every day. The lucky winner is the person with lowest unique number’. – D’banj
Speaking about CREAM DELA CREAM D’banj said ‘it is a monthly event where we showcase talents that have been discovered from the CREAM platform. We have waited this long to have the right platform to showcase them. This is what CREAM dela CREAM is all about.’
Following the announcement on his Instagram page about a 1 million naira give away, The Koko master picked the individual with the lowest unique number on the CREAM DELA CREAM bid under the CREAM platform and gave the individual the sum of 1 million Naira as a part of his birthday celebration.
The birthday celebration had stellar performances from Berry, one of the talents discovered on the CREAM platform as well as from the Top ten finalists of the recently concluded Nigeria Idol, who performed D’banj’s hit song- Oliver Twist.