The Global beverage company, Coca-Cola, is celebrating 137 years of refreshing the world and making a difference with its magic with over 200 brands and thousands of beverages across countries and territories of the world.
The iconic brand whose purpose and passion have always been refreshment, since its birth at Soda Fountain in downtown Atlanta, Georgia, on May 8, 1886, when its founder, Dr. John Pemberton served the world’s first Coca-Cola at Jacobs’ Pharmacy. From that one iconic drink, the brand has gradually evolved into a total beverage company and has become a catalyst for innovation and social interaction for its consumers across the seven continents in the world.
Having made its mark, breaking territories and boundaries with its unique taste and unmistakable logo, it has remained a valuable brand and a market leader by ensuring that people are at the center of everything it does, from its employees to those who touch its business to the communities it calls home. This is also in line with its plan at ensuring that each consumer can make a big difference for a better shared future anchored on value diversity, equity and inclusion
In its quest to fulfill its vision; it has introduced various sustainability efforts which cover a wide range of topics including: water, women, community well-being, sustainable packaging, climate protection, human and workplace rights, and sustainable agriculture.
Popular among them is the “World without Waste, whose ambitious strategy is to drive a circular economy for packaging, focus on measurable and interconnected goals. Making 100 percent of its packaging recyclable globally by 2025, and using at least 50 percent recycled material in its packaging by 2030; collecting and recycling a bottle or can for each one we sell by 2030; and bringing people and organizations together to support a healthy, debris-free environment.
Coca-Cola has paid its dues as a total beverage company by offering beverage choices for all occasions and lifestyles across a range of categories and in a variety of packages. For the globally acclaimed winning brand, evolving consumer tastes steer its business strategy and shape the lineup of drinks it brings to market in engaging and memorable ways.
With the well-being of consumers at the center of its mission, it ensures that its disciplined approach to innovation includes offering beverages with reduced added sugar and more brands with nutrition and wellness benefits, providing clear nutrition information on packaging, and marketing our drinks responsibly.
As a consumer-centric brand, the legendary Coca-Cola through various campaigns represents different things to different people. Coca-Cola is not only a symbol of celebration and entertainment, but it is also a symbol of love, care and social life. There is never a dull moment with Coca – Cola. Its agenda also aims to bring people together by building memories with the brand, to the extent that, when consumers think about Coca-Cola, they think about the red colour, football, music, Christmas and happiness. This is because the leading company has built memories with these epic things/celebrations for the last137 years and these memories will continue to exist into the digital age as well.
(ME)