GUINNESS INTRODUCES NEW GUINNESS PROSERVE…details
….THE ULTIMATE WAY TO EXPERIENCE THE RICH, CREAMY FRESHNESS OF GUINNESS IN SECONDS
Nairobi, 02 February ,2024– Guinness is proud to announce the launch of the New Guinness ProServe, a groundbreaking innovation set to revolutionize experience for beer drinkers in Kenya.
Crafted with precision and expertise, the Guinness ProServe ensures that every step of the pouring process is meticulously executed. Drinkers will simply need to insert a chilled Guinness 330ml can, pull the lever and the Guinness ProServe does the rest; expertly tilting the glass to the perfect angle before releasing the rich, dark Guinness liquid in a beautiful two part pour to form a thick, creamy head. Launching in 5 bars across Nairobi, Guinness drinkers at K1 Klub house, Bar Next Door Kiambu Road, Geco, Kengeles and Bar XO will be able to experience the creamy, fresh taste of a perfect Guinness in seconds.
Global Head of Guinness quality, Steve Gilsenan is in Kenya to mark the launch and celebrates monumental technological breakthrough bring drinkers the perfect Guinness pour. Using ultrasonic pulse technology, the Guinness ProServe has been pioneered here in Kenya to carefully create a smoother, creamier dome-shaped head to deliver a Guinness sensory experience like no other.”
“We are so excited to show consumers what Guinness has been developing” says Guinness Shopper Marketing Manager, Duncan Onwong’a. “The true magic of Guinness unfolds when it is chilled perfectly, tilted at the right angle and poured slowly to enjoy its complex flavours and we’re thrilled that the new Guinness ProServe will bring this experience to consumers in an easy, automated and exciting way. We look forward to seeing our consumers come together over a perfect Guinness at K1, The Bar Next Door (BND), Bar XO, Kengeles and Geco.”
About Guinness
GUINNESS® Foreign Extra Stout is a rich and full-bodied stout that has travelled the world. In the early 1800s, while other breweries were content to stay close to home, Arthur Guinness struck out into unchartered territories, braving the perils of sea travel to export our distinctive beer across the globe.
Brewed with extra hops to preserve the beer in the ships’ holds during voyages of four-to-five weeks in tropical climates, the recipe yielded a powerful drink with bold character, a black liquid with a frothy head.
The aroma is robust and roasted with intense notes of dark chocolate, caramel, and dried fruits. The taste is full bodied with coffee notes balanced with subtle sweetness. Refreshingly crisp. Always rewarding. Pure beauty. Pure GUINNESS®.
…ENDS