Music streaming giant, Spotify celebrates first-year anniversary in Nigeria as it revealed how music lovers streamed Nigerian music locally and internationally.
Phiona Okumu, Spotify’s Head of Music in Sub-Saharan Africa revealed this on Thursday in a statement made available to newsmen in Lagos.
“Its been one year since music streaming giant, Spotify launched in over 40 new markets across the continent, including Nigeria.
“365 days in, we are already seeing Nigerian music lovers discovering more music, local artists finding a megaphone for their work, and Nigerian genres getting exported across the globe.
“As Nigerians have become more familiar with Spotify, they have used the platform more and broadened their tastes.
“Since the launch, the average number of artists streamed per user has grown by 60 per cent and Nigerian music fans have created 1.3 million user-generated playlists,” she said.
Okumu said Nigerian artists dominated the local music scene, with artists such as WizKid, Burna Boy, DaVido, Buju (now known as BNXN) and Olamide topping the list of five most-streamed local artists.
According to her, Some local artists had found a megaphone for their work, and the top exported local artists are Ckay, followed by WizKid, then Burna Boy, Tems is the fourth top exported local artist and Mr Eazi rounds off the top five.
She said coming in as the most-streamed song in Nigeria is Fireboy DML’s Peru, followed by Monalisa by Lojay and Sarz, then Feeling by Buju and LADIPOE in third.
Omah Lay’s Understand was the fourth most streamed track, with High by Adekunle Gold closing off the top five local songs.
