Kenya Breweries Ltd Lights Up Sustainable Glass Tree to Celebrate the Season with its Iconic Spirits Brands
Nairobi Kenya, 25th, Nov 2024 – Kenya Breweries Ltd Lights Up Sustainable Glass Tree to Celebrate the Season with Iconic Spirits Brands.
Kenya Breweries Limited (KBL) has launched a festive campaign dubbed IT’S A WRAP, inviting Kenyans to celebrate the season in style with a catalog of its premium and reserve spirits.
The campaign emphasizes the essence of coming together, celebrating with loved ones, and commemorating triumphs amidst challenging economic times. It features eight participating spirits and reserve brands, including Johnnie Walker™, Gilbey’s, Smirnoff, The Singleton™, Tanqueray™, Gordon’s™, Don Julio, and Baileys.
“We are excited to launch another season of the IT’S A WRAP campaign as we close yet another tough year. The campaign is designed to give our consumers an opportunity to craft enduring memories, share, make merry, and celebrate with family and friends while elevating traditional holiday festivities,” said Jean Nyawara, KBL Head of Marketing – Premium Spirits.
This year, the IT’S A WRAP campaign is designed to make every holiday gathering memorable. Consumers can experience KBL spirits in unique ways through custom-made wrapping papers for each participating brand and shareable moments with loved ones. Additionally, consumers can purchase any of the participating brands from Ke.thebar.com and engage with the brands on social media as they embrace the magic of the festive season.
“We understand that the festive season is a time for gifting—a time to receive that special gift from friends and loved ones. We have created custom-made wrapping papers that align with each brand, allowing our consumers to select the one that best fits the person they wish to gift. These are available at selected outlets and through our e-commerce platform,” Nyawara added.
As part of the IT’S A WRAP campaign, Kenya Breweries has partnered with Kiseki Limited to set up a glass Christmas tree at the Sarit Centre. This initiative challenges the conventional Christmas tree and underscores Kenya Breweries’ commitment to environmental sustainability.