… Brand to launch a campaign that celebrates consumers personas
…Event is part of the Spice On! campaign launched last year.
Nairobi Kenya, 17th September 2024 – East Africa Breweries Limited’s leading rum brand, Captain Morgan is set to launch a new Personalization Campaign in Meru. The event will take place on Saturday, 21st September 2024 at Ridgeways Garden in Meru and promises to be an exceptional experience for rum enthusiasts across the mountain region.
The Personalization campaign aims to leverage on consumers personas to celebrate the flava in Captain Morgan, connect and give a personal touch to their favorite rum. Consumers will have the opportunity to get customized Captain Morgan bottles on personalized labels featuring names such as Captain Kiongoz, Captain Chill mode, Captain Vybz, Captain Turn up, Captain Selekta, and Captain Dundaah.
In preparation for the event, the brand has announced a solid line up that will unleash the ultimate experience for fans and Captain Morgans consumers in Meru. The event will feature thrilling performances from talented artists, DJs, and MCs including Captain Morgan’s lead Influencer and Amnesia hit maker, Mejja, the Kenyan Rap Queen Maandy, Lele Hitmaker YBW Smith and song writer and recording artist Jaysoul Highpitch.
The event will be hosted by Hype masters MC Gogo and Hype Ola to keep the crowd on high energy and on their feet all night. Spinning the latest hits back-to-back and bringing their unique flavour to the decks will be an ultimate DJ powerhouse including DJ Kalonje, DJ Daffy, DJ Final and DJ Starmie.
The Meru Spice Takeover event launch event is part of Captain Morgan’s broader ‘Spice On campaign’, which celebrates the brand’s adventurous spirit and commitment to adding a bold twist, to your spice to life’s everyday moments. The ‘Spice On’ campaign encourages fans to bring their creativity and individuality to the forefront, making every Captain Morgan experience uniquely theirs.
“We understand that our consumers are looking for something easy, fun and that tastes good befitting their social connection moments and, in this regard, we are very excited to once again engage with our consumers and bring them an innovative and exciting campaign that aligns on how they engage and interact with their crew in their everyday occasion and connection moments. The campaign aims to leverage on our consumers personas to celebrate the flava in Captain Morgan that is best described as ‘Spice’. Said Davis Changalwa, Brand Manager, Captain Morgan.
“Captain Morgan has always been about fun, adventure, and bold expression. With this campaign, we’re thrilled to offer our fans in Meru and beyond a chance to make their mark on our brand. Whether it’s for a special occasion or to add a personal twist to your rum, this is an experience you won’t want to miss.” He added.
Consumers who wish to attend the event can get tickets in advance from EABL’s E-Commerce platform Ke.thebar.com or at the gate where they can purchase Captain Morgan 750ML for 3 tickets or 250ML for 1 ticket.
Don’t miss your chance to be part of this unforgettable experience and Spice On!
…ENDS