Popular sports betting brand, SportyBet, weekend, announced a first of it’s kind multi-year betting partnership as the official betting partner of Spanish top flight football leaugue, LaLiga. Effective this season, the partnership will kick off with a launch event in Africa, featuring one of LaLiga’s legends. This event will set the stage for a collaboration which promises to revolutionize the betting landscape for millions of fans in Africa.
This partnership has firmly established and cleared the air for SportyBet as the leading sports betting platform in the region. It thus marks a new chapter in its mission to deliver world-class football content to fans across the continent. Prominent LaLiga Ambassadors to attend this glorious event include legends like Malian star Frédéric Kanouté, David Villa, Luis Figo, Samuel Eto’o, Carles Puyol, Iker Casillas and others.
SportyBet also pledged to take LaLiga betting experiences to new and unseen heights, this season and beyond. Fans have been told to expect new cutting-edge features that are unique in the sports betting world. These options will redefine their interaction with the game, offering unique engagement and excitements.
As part of this partnership, SportyBet will gain prominent exposure during LaLiga match
broadcasts, with advertising billboards and cam carpets displaying the SportyBet brand around the stadiums. This presence will be especially noticeable where top teams like Real Madrid, Barcelona, and Atlético Madrid play away matches. SportyBet will provide exclusive access to LaLiga content, offering fans richer, more immersive ways to experience the league through its main and social media channels. With enhanced, dynamic features, users will feel closer to the action than ever before.
SportyBet users will also have the rare opportunity to participate in extraordinary,
once-in-a-lifetime experiences, like VIP stadium tours, watching player warm-ups from the sidelines, pictures with football idols, or even stepping onto the pitch to take penalties after a match. The partnership will also see SportyBet and LaLiga collaborate on a range of promotional activities across multiple African countries.
The deal is an obvious recognition and commitment to SportyBet’s cutting-edge technology, unparalleled odds, and the security and speed of payments. This partnership reinforces SportyBet’s global reach and also highlights its commitment to offering fans the ultimate betting experience.
According to Elías Gallego, VP of Media, Marketing and Business Development at SportyBet, “This partnership represents a powerful alignment between SportyBet’s leadership in the African market and LaLiga’s immense potential to grow its footprint across the continent. By leveraging
our deep understanding of the African audience, we’re confident that together we can elevate the fan experience, fuel the passion for football, and drive unprecedented growth for LaLiga and SportyBet in this vibrant region.”
On his part, Jorge de la Vega, Executive General Manager of LaLiga said “Partnering with SportyBet is an exciting milestone as we continue to expand our global footprint, particularly in Africa.
This collaboration brings LaLiga closer to millions of passionate fans across the continent. It also underscores our commitment to delivering world-class football experiences to diverse audiences. Together with SportyBet, we aim to create new opportunities for engagement, inspire the next generation of football enthusiasts, and celebrate the shared love of the beautiful game.”